Privacy Policy
Sheep Flow, a game for Android by onepunchapp. Last updated 13 November 2026.
Sheep Flow has no account of its own. This page explains what the game keeps on your phone, what goes to Unity, Google and Meta, why, and how to delete it. The game never shows an ad by itself: an ad plays only when you choose to watch one for a reward.
What stays on your phone
The game saves your progress and your settings, such as your farm, your upgrades, your helpers and barn items, your cash and gems, what you have bought, and the sound, music and vibration settings, in a file inside the game's own folder on your phone. The same file keeps a random number made for this installation of the game, used only for the play data described below, and your answer about sharing it.
Ads, only when you choose
An ad plays only when you tap a button that offers a reward for watching one, such as free gems, a free box, cash now, double income or double the money made while you were away. The ads come through Unity LevelPlay, Unity's ad service, which picks each ad from Unity Ads and ironSource Ads, both part of Unity.
While the game is open, the ad service keeps an ad ready in case you want one. For that, and when an ad plays, it receives:
- your phone's advertising ID;
- your IP address, which tells your general location, such as your country and city;
- your phone's model, Android version and language;
- which ads were shown to you, watched and tapped;
- what you buy in the game;
- how the ad service itself runs on your phone, such as its errors and how long an ad took to load.
Unity uses it to choose and show the ad, to count what was watched, to stop fraud and, where you allow it, to choose ads that suit you. Unity handles it under Unity's Game Player and App User Privacy Policy.
Your choices about ads and play data
In the European Union, the UK and Switzerland, Google's consent form asks you, once you reach your farm for the first time, whether ads may use your information to suit you and whether the game may share how you play. Until you answer, the ad service does not start and the game shares nothing about how you play. If you say no, you still get ads, chosen without your information. You can change your answer any time in Settings, under Ad choices. To know whether to ask you and to keep your answer, the form connects to Google, under Google's Privacy Policy.
Everywhere else, ads may use your information to suit you unless you turn off the Ads picked for you switch in Settings. With it off, you still get ads, chosen without your information.
Anywhere, you can reset or delete your phone's advertising ID in your phone's settings, under Google, then Ads (on newer phones: Privacy, then Ads). Unity's ads also carry a small privacy button inside the ad.
Purchases
You can buy gems, passes, packs and offers inside the game. Gems can be spent on boxes of helpers and barn items, whose contents are drawn at random. Every purchase goes through Google Play: Google handles the payment under Google's Privacy Policy, and we never receive your card or payment details. The game checks the purchase, keeps what you bought in its save file, and Google keeps a record of it with your Google account.
When the game shares how you play (below), each purchase is part of it: which item, its price and how many you have bought so far. Unity's purchase library in the game also reports each purchase to Unity, to count sales.
Sharing how you play
In the European Union, the UK and Switzerland, the game shares how you play only if you say yes in Google's consent form. Everywhere else, it shares how you play unless you turn off the Share play data switch in Settings. When it shares, the game sends Unity Analytics and Google Analytics for Firebase:
- each step of the first-time guide you reach;
- each time you leave the game: how long you played, the screen you were on, your level and, the first time, how long the game took to load;
- each level you unlock, with your minutes played, and each time your barn fills, with how long it took;
- each upgrade card you buy, each research you start, each prestige and each box you open;
- each offer of an ad for a reward: when it shows, when the ad starts, when the reward comes, or why it did not;
- each purchase: which item, its price and how many you have bought so far;
- the first day your barn fills, and each later day you come back;
- when you open and close the game;
- your phone's model, Android version, processor, graphics, memory, screen size, battery level and volume, your language and country, and the game's version;
- the random number kept in your save file, and the ids these services make for this installation of the game. Unity's includes a scrambled form of the ID Android gives this game on your phone. Google's includes an id for this installation and your phone's advertising ID, and it reads your general location from your IP address, which it shortens before using.
Google Analytics for Firebase also counts on its own when the game is first opened, each session, updates, purchases made through Google Play and when the game is removed.
It never sends your name. We use it to balance the game, to see where new players stop, and to tell Google Ads which of our own ad campaigns bring players who keep playing. Unity handles it for us under Unity's Game Player and App User Privacy Policy, and Google under Google's Privacy Policy and how Google uses information from apps that use its services.
Meta, the company behind Facebook and Instagram, gets much less, through its app events tool in the game:
- that the game was installed, each time you open it and how long you play;
- the first time your barn fills;
- each purchase made through Google Play: which item and its price;
- your phone's advertising ID, an id the tool makes for this installation of the game, which ad or link the game was installed from, your phone's model, Android version, language, time zone, mobile network, screen size and storage space, the game's version, and your IP address, which tells your general location.
We use it to know which of our own Sheep Flow ads on Facebook and Instagram bring players, and so that Meta shows those ads to people likely to enjoy the game. Meta handles it under Meta's Privacy Policy.
If you say no in Google's form, or turn the switch off, the game sends nothing more to any of them. You can change your answer any time in Settings: under Ad choices in the European Union, the UK and Switzerland, with the Share play data switch everywhere else.
Why we may use it
- Showing an ad you asked for, handling a purchase you made and keeping your save: to give you what you chose in the game.
- Ads that suit you, and sharing how you play, in the European Union, the UK and Switzerland: your yes in Google's form, which you can take back at any time.
- Sharing how you play everywhere else: our interest in making the game better and in knowing which campaigns work, which you can refuse at any time with the Share play data switch.
- Stopping fraud with ads and purchases: our interest, and Unity's and Google's, in a safe service.
What the game asks of your phone
The game uses the internet, for the ads, the purchases and the play data above. When it opens and each time you come back to it, it also asks a Google server for the correct time, so that changing the phone's clock cannot speed up the farm. That request carries nothing from the game; like any connection, it shows Google your phone's IP address, which Google handles under Google's Privacy Policy. We use only the time it answers. It asks to vibrate the phone, for its haptic feedback, which you can turn off in Settings. It keeps the screen awake while the game is open, which needs no permission.
Keeping it safe
Everything the game sends goes over an encrypted connection. The game uses no servers of ours and no crash reporting of ours. We see what you share about how you play on Unity's, Google's and Meta's dashboards, each order on Google Play (what was bought, when, its price and the country), and totals of the ads watched. We never see your card, and we never sell your information. Unity, Google and Meta may handle it in the United States and other countries, under their own policies.
Google Play
Google Play downloads and updates the game under Google's Privacy Policy. Google shows us counts that name no one, such as how many people installed the game and, from phones whose owners chose to share it with Google, how often it crashed.
Deleting it
- The save file on your phone is deleted when you uninstall the game, or when you clear its storage in your phone's settings.
- What the game shared about how you play: take your yes back under Ad choices in Settings (in the European Union, the UK and Switzerland) or turn off Share play data in Settings (everywhere else). That stops the sending, asks Unity to delete what your phone sent, clears Google's id for this installation on your phone and turns Meta's tool off. You can also write to us at the address below and we will ask Unity, Google and Meta to delete it.
- What the ad service received is kept by Unity under its policy above, which tells how to ask Unity to see or delete it; deleting your advertising ID in your phone's settings cuts the link to it.
- Purchase records are kept by Google under its own policy.
Children
The game is not made for children under 13, and we do not knowingly collect information from anyone under 13.
Changes
When this changes, this page is updated first, with a new date at the top.
Contact
Questions about privacy, and requests to see or delete what the game shared, go to onepunchapp at george.st.dev@gmail.com.